Korovin/AI

Foundation

A website that closes deals while you sleep.

Modern B2B websites built to convert. Discovery, IA, copy, design, build, integrations, launch — and the optimisation cycle that follows.

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The problem

Why most teams get this wrong.

What buyers experience

Your site loads. It has pages. It exists. It also does almost nothing — wrong navigation, wrong CTAs, wrong proof. Sales calls start with prospects asking what you do. That's the website not earning its keep.

Why current approaches fail

Most B2B sites are designed by people who've never sat through a deal cycle. They look fine and convert badly. Then a marketing freelancer ships changes; a developer ships different changes; nobody owns whether the site moves pipeline.

What's possible instead

A site rebuilt with one team — design, copy, build, integrations — running off the same understanding of who buys, what they need to believe, and what they need to click. Modular CMS so non-developers can edit. Built for four years, not four weeks.

What we do

Built, shipped, and tied to a number.

  • 01

    Discovery + competitive teardown (2 weeks)

  • 02

    Information architecture + sitemap, signed off before design

  • 03

    Copy direction in your voice — outcome-first, no fluff

  • 04

    Modular design system documented in Figma + Storybook

  • 05

    Build on Next.js or Webflow — your call based on team

  • 06

    HubSpot / Salesforce / Stripe integrations wired up

  • 07

    Post-launch CRO sprint on the top 5 pages

Our process

Four phases. Each gated by sign-off.

  1. Step 01

    Discover

    Buyer interviews, sales-call review, competitor teardowns, analytics audit. Two weeks; you'll know more about your buyers than you did before.

  2. Step 02

    Build

    Design system + content first, then production. Weekly demos. You see real pages, not mood boards.

  3. Step 03

    Launch

    DNS cutover, redirects, tracking verification, week-one monitoring.

  4. Step 04

    Optimise

    Heatmaps, recordings, CRO sprints on the highest-traffic pages. The site gets better monthly.

Tools and stack

What we run on. Specific, not branded.

  • Next.js
  • Webflow
  • Figma
  • Storybook
  • Vercel
  • Netlify
  • HubSpot CMS
  • Microsoft Clarity

What you can expect

By when, and what for.

These are honest ranges based on real engagements. Anyone promising faster is selling, not delivering.

Period

Month 1

What's delivered

Discovery done. Sitemap + IA signed off. Design direction approved.

Outcomes

Strategic clarity on what the site needs to do.

Period

Month 2–3

What's delivered

Design system + production build. Integrations wired. Launch.

Outcomes

New site live. Baseline conversion metrics captured.

Period

Month 4–6

What's delivered

Heatmap-driven CRO sprints on top 5 pages. Content additions for SEO.

Outcomes

Conversion rate up 25–60% on launch pages. Organic traffic begins to compound.

Period

Month 12+

What's delivered

Quarterly content + design refresh. Continued CRO sprints.

Outcomes

Site is a compounding sales asset, not a stale brochure.

Engagement

Starts at

$15,000

Projects start at $15K and scale to $60K depending on scope. Retainer engagements for ongoing iteration start at $5K/mo.

We publish minimums because gating prices is a tell.

Want to talk through this?

30 minutes. No deck. We'll diagnose your funnel and tell you whether we can help — or who else can.

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FAQ

Questions buyers actually ask.

How long does a typical build take?

8–12 weeks from kickoff to launch for most B2B sites. Heavier sites (custom integrations, 50+ pages) run 14–16. We don't chase 4-week launches — that's a tell something will break post-launch.

Webflow or Next.js?

Webflow if you want non-developers editing in a visual builder and don't need heavy app features. Next.js if you need flexibility, plan to add app surfaces later, or your team has React engineers. We pick with you in week one.

Will it integrate with HubSpot?

Yes. Forms, calendar embeds, contact creation, deal pipeline writes, tracking events — all wired in. Same for Salesforce, Pipedrive, Attio, Stripe, and anything with a REST API.

Can our team edit the site after launch?

Yes. We build with editor experience in mind. Non-developers can edit copy, swap images, publish blog posts, and add case studies without ever opening code.

What if we hate it mid-way?

Discovery and design phases are gated — nothing builds until you've signed off. If you hate it mid-way, we stop and re-scope. We don't ship work clients don't believe in.

Do you do SEO + content too?

Yes — see the SEO and AEO service pages. Most clients bundle them with the build so the site launches with traffic already moving, not from a standing start.

Get started

Ready to talk about website design & development?

Book a discovery callor email ilia@korovin.ai
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