Demand
An outbound motion that books meetings without hiring SDRs.
SDR-as-a-service. List building, multi-channel sequences, reply handling, meeting booking. Built on Clay, Smartlead, and human judgement.
The problem
Why most teams get this wrong.
What buyers experience
Hiring an SDR is a $80K bet that takes 6 months to ramp. Half don't work out. Plus tools ($500/mo), data ($300/mo), training, management. By the time it's working, you've spent $50K to find out it works — or doesn't.
Why current approaches fail
Most outbound agencies optimise for volume because that's what looks busy. Templates pretending to be personal. Mass spray to a list that doesn't match your ICP. 0.5% reply rate dressed up as 'industry average.' Your domain reputation gets nuked and you don't know.
What's possible instead
Outbound as a managed function. Targeted list — not 50,000 prospects, 500 perfectly fit ones. Sequences that read like a human wrote them because a human did. Domain warmup and deliverability watched daily. Meetings on the calendar, not at the cost of your sender reputation.
What we do
Built, shipped, and tied to a number.
- 01
ICP-locked list building (Clay + Apollo + Sales Navigator)
- 02
Persona-specific sequence design (email + LinkedIn + phone)
- 03
Domain + inbox warm-up management
- 04
Multi-channel send + deliverability monitoring
- 05
Reply handling + qualification (human, not bot)
- 06
Meeting booking direct to your calendar
- 07
Weekly performance reporting + bi-weekly iteration
Our process
Four phases. Each gated by sign-off.
- Step 01
ICP
Lock the persona. Title, company size, signals, tech stack. We won't send until we agree on who counts.
- Step 02
Build
Domain setup, inbox warm-up, sequences written, list curated. Two weeks before first send.
- Step 03
Send
Sequences live with deliverability watched daily. Multi-channel touch pattern. Reply triage by humans.
- Step 04
Qualify
Replies handled with care. Hot ones booked direct to your calendar. Soft passes added to nurture. Hard nos taken off the list.
Tools and stack
What we run on. Specific, not branded.
- Clay
- Apollo
- Smartlead
- Instantly
- Sales Navigator
- Outreach
- Slack
What you can expect
By when, and what for.
These are honest ranges based on real engagements. Anyone promising faster is selling, not delivering.
Month 1
ICP locked. Domains set up + warmed. First sequences sent.
Baseline metrics established. First replies coming in.
Month 3
Sequences iterated based on reply data. List expanded.
5–15 qualified meetings/mo per dedicated campaign. Reply rate 3–8% on cold.
Month 6
Sustained cadence. Sequence library matured.
Predictable meeting count. Pipeline contribution measurable in CRM.
Month 12+
Continued sourcing + sequence refresh + new persona testing.
Outbound is a steady source of pipeline, not a coin flip.
Engagement
Starts at
$5,000/mo
$5K–$12K/mo per dedicated campaign (one ICP, one offer). Multiple campaigns scale linearly. Tools + data included.
We publish minimums because gating prices is a tell.
Want to talk through this?
30 minutes. No deck. We'll diagnose your funnel and tell you whether we can help — or who else can.
FAQ