About
Built by a sales operator, not a marketing agency.
Eight years inside HubSpot watching B2B companies waste budget on disconnected vendors. I started Korovin AI to do it differently.
The story
I spent eight years at HubSpot working with ANZ SMB founders, watching the same pattern repeat: a website agency builds the site, an SEO consultant does the keywords, a paid media shop runs the ads, and a sales coach trains the team. Each works in isolation. None of them is accountable for pipeline. The founder is the only person holding the rope, and the rope is too long.
The good agencies do their narrow job well. The problem is the gaps between them. The website doesn't speak to the ICP the ads are buying. The CRM is set up for the email tool the SEO agency doesn't know about. Sales doesn't know what marketing is promising. Everyone reports green; nothing closes.
Korovin AI exists to close the gap. We run the whole funnel — website, demand engine, sales motion — under one team and one accountability line. We measure ourselves on pipeline, not impressions. We publish minimums because gating prices is a tell. We don't take engagements we can't measure.
If you're a founder-led B2B company between $1M and $20M ARR, your deal sizes are $5K+ ACV, and you're tired of stitching six vendors together — that's exactly who we're built for.
Founder
Ilia Korovin
Founder, Korovin AI
Eight years at HubSpot working with ANZ SMB founders on B2B growth — websites, demand engines, sales motions. Built and managed portfolios across legal, accounting, professional services, and SaaS. Started Korovin AI because the agency model is broken for founder-led companies, and one team that owns the outcome is what the market actually needs.
How we think
Five principles that shape every engagement.
Pipeline > MQLs
We don't optimise for vanity metrics. If a number doesn't translate to qualified pipeline or closed-won, we don't ship work to chase it.
One team owns the outcome
Website, SEO, paid, outbound, inbound — one engagement, one weekly meeting, one number. No vendor finger-pointing.
We publish minimums
Every service page has a pricing minimum. Gating prices is a tell that an agency wants leverage in the room before you know what it costs.
If we can't measure it, we won't sell it
Brand work and PR are real disciplines. They're not our discipline. We sell measurable pipeline systems.
Show the work, don't sell the deck
Discovery calls are diagnostic, not pitch. We tell you what we'd do and what it would cost. If you're not a fit, we tell you who is.
Who we work with
Founder-led B2B companies, $1M–$20M ARR, selling deals $5K+ ACV. You've outgrown one freelancer and aren't ready for a full in-house team. You want pipeline you can predict from a team you can call.
What we don't do
We turn down work that isn't a fit.
Saying no to the wrong engagements is how we deliver well on the right ones. Counter-intuitively, this is the most trust-building section of any agency website.
- No 01
Enterprise (>$50M ARR). Too slow, too procurement-heavy for a small shop. We can recommend who to talk to instead.
- No 02
Pure-play B2C ecommerce. Different playbook entirely. We're not the right team.
- No 03
Pre-revenue startups. No budget, no signal. Come back when you've closed five deals.