Insights
Writing on B2B growth, AEO, and what the agency model gets wrong.
Long-form pieces, posted irregularly when there's something worth saying. No content marketing schedule, no AI-generated filler.
- 24 May 20267 min read
What is AEO and why your CMO should care in 2026
Buyers no longer start with Google. They ask ChatGPT, Claude, and Perplexity. AEO is how you become the cited answer when they do.
- 22 May 20266 min read
The full-stack growth agency: why founders are firing six vendors
Most B2B founders run six marketing vendors and zero pipeline owners. Here's what the full-stack model actually looks like — and why the agency space is consolidating around it.
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